Website Design – Traditional vs. Dynamic

The world of website design has changed thanks to new technology, particularly in the form of greater access to smart phones and tablets with high-speed broadband Internet capability. This game-changing shift has produced winners and losers in business website fabrication as well as website design pricing. It’s also changed the expectations and rules that define a viable website for a business or organization, especially one that wants to see increased interaction with viewers and consumers.


Traditional Web Design

Traditional web design has been used since the 1990s when the first platforms of HTML written code started appearing with visual content, colors and images. Today’s traditional site design includes far more with the capability to embed data recall, applets, video, multi-layered imagery, on-call content retrieval, search engines and more. However, the traditional website approach only looks correct when it’s displayed on a normal desktop computer screen. If the website is called upon through a mobile device, the user either has to have a set of really good eyes or needs to use the zoom control to read the material on the site. The smaller the mobile device, the more zooming is required.


Dynamic Website Design

Dynamic website design doesn’t change the content of a website; it changes how the website is seen by a reader’s device. With dynamic design a reader’s device signals to the website what format is needed, i.e. desktop or a smaller version. The website then sends back the appropriate presentation designed to fit the device better. The benefits are multiple. First off, the website loads far faster for smaller devices. Second, the website design is modified to meet the needs of the mobile reader with normal size font. To do this, less graphics and content is used and far more menus are added. The reader still sees the main benefits of the website but then doesn’t have to zoom in or move the image around to navigate the given site.

One would think that going the road of dynamic website should be an obvious choice. However, many websites for businesses have already been built with extensive features and investment. So a sudden changeover from the ground up can be a less-than-practical choice at the time. Then again, it might be the exact decision a company needs to make to make its website viable in a changing consumer environment. A business won’t really know for sure until it maps out what the current audience of its website is as well as what the future audience will be.

One caveat needs to be remembered, however, with dynamic design. To stay on track with demands, the coding needs to be regularly changed to work with newer and newer devices. Otherwise, the dynamic design starts to fall behind. This requires ongoing maintenance and support. If a business is not will to dedicate the resources to the effort on a permanent basis, then the approach won’t work well over time. Sticking with a traditional website design would likely be the better path.


Audience Identification

The current audience for a web design in place is pretty obvious. All the people who use the site currently make up this universe and can easily be identified with website tracking tools as well as the information these visitors provide on their own. A site’s future audience, however, is a bit harder to identify. A business or site owner has to look beyond just current traffic and begin to anticipate what new technology might demand a few years from now from viable websites. Currently, smart devices are the rage, but what’s on the horizon? For example, wearable Internet devices are now becoming the next point of focus, again potentially dictating how website will interact with readers all over again. These wearable devices will likely have their own unique format that needs to be addressed, which a traditional design will far farther and farther behind. So if a business believes technology changes won’t make difference and the current investment works just fine for what is expected over the next five or ten years, then a traditional design should be left alone. However, if integration with new mobility matters, then dynamic design is a far better position to be in.

There is no perfect model that applies to every business and organization on the web the same way. Each company needs to study its needs and what will likely be demanded of it in the future on the Internet. However, a good website design plan can be developed with expert help, providing a company a long-term presence that remains viable with consumers of multiple stripes.

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